The vocation of Fermo, with its history as a city of learning and its tradition as a centre of cultural exchange on the Adriatic, has always been to offer a welcome and hospitality. The instruments that the City has on hand to continue to fulfil this mission are many and have been consolidated and refined over time. First of all, culture. Fermo, in fact, has preserved an unspoiled renaissance urban fabric, which can be appreciated, starting from the main Piazza del Popolo – among the most beautiful in Le Marche – through a series of itineraries dotted with churches, noble palaces, courtyards and artistic portals.
It offers an Art Gallery full of late Gothic paintings well-known for the famous “Adoration of the Shepherds” by P.P. Rubens; it hosts a Library among the most renowned in Italy for its collection of ancient books and manuscripts, the heart of which – the seventeenth century Globe Room – is itself one of the city’s treasures.
It preserves beneath its streets a complex plumbing system, part of which are the Roman Cisterns (the largest ever built by the Romans in terms of their surface area), from the age of Augustus, a visit to which is essential for anyone who visits the City even if only for a few hours.
The range of museums in the city is enriched with the Diocesan Museum, adjacent to the splendid Cathedral with its Gothic facade, which preserves, among other exceptional exhibits, the chasuble of Thomas Becket; the Picene Archaeological Section, documenting fully through bronze artefacts of a unique type one of the great pre-Roman Italic cultures; and the Oratory of Saint Monica, with a cycle of late Gothic frescoes which are among the most highly regarded in Le Marche.
Down Viale Trento are the Scientific Museums housed in the nineteenth-century Villa Vitali, immersed in the greenery of the town park, including the only Polar Museum in Italy, named after the polar explorer Silvio Zavatti; the "Tommaso Salvadori" Ornithological Museum, which preserves 19th-century ornithological collections; a room housing the meteorite which fell in Fermo in 1996, considered by the National Research Council one of the most scientifically interesting ever found; the oval studio with a collection of old cameras; and finally the pipe museum.
A real star in the cultural firmament of Fermo is the 18th-century city theatre “dell'Aquila”, one of the largest and most beautiful in Le Marche: a prestigious building, enriched with the historical backdrops of Sanquirico and with the central fresco painted by Cochetti. The facility, as well as being one of the most highly regarded cultural assets of the City, is the setting for important seasons of shows, from opera, to classical music, to plays, in accordance with a centuries-long tradition which has seen its stage walked by some of the greatest names in international music and theatre.
Another strongpoint of Fermo and of the surrounding villages is the landscape. Huddled around the Girfalco Hill, where the park, with its centuries-old trees, is one of the most beautiful panoramic balconies along the coast of Le Marche, the City has as its natural background, on one side the Adriatic Sea, at a mere eight kilometres from the town centre, and on the other the evocative scenario of a hinterland of historical villages rising in a rolling hilly landscape up to the slopes of the "Azure Mountains" made famous by Giacomo Leopardi: the Sibyllines. This privileged position enables Fermo to offer a clean sea and well-equipped beaches from which to go sailing and windsurfing, such as Lido di Fermo, Casabianca, and Marina Palmense; it also enables tourists to enjoy the tranquillity of its hinterland in farm holiday centres and facilities equipped for trekking, mountain biking and horse riding, making it a natural gateway to the nearby Sibylline Mountain National Park. The numerous accommodation facilities offer adequate solutions for all needs. From Fermo, also, considering the almost unique local manufacturing structure based on small and medium-sized enterprises, exciting and very refined shopping trips can be planned to the factory outlets of famous brands and to craft traditions where – with not only shoes but also hats, accessories and leather products – fashion is created and trends set for leading international boutiques.